DRIVE PREDICTABLE GROWTH
As your Fractional CMO, I’m your senior growth partner, here to keep you focused, simplify your marketing strategy, and turn business goals into pipeline.
BUILD A SCALABLE PIPELINE
I help you get clear on who you’re targeting, what you’re saying, and how you’re saying it.
We’ll build a demand engine that converts and drives sustainable growth.
Your campaigns will reach the right decision makers, and your marketing and sales teams will be aligned.
PROPEL YOUR BUSINESS WITH CONFIDENCE
FRACTIONAL CMO SERVICES:
CLARIFY
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ICP & Buyer Persona
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Brand positioning & messaging
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GTM & full funnel strategy
BUILD & OPTIMISE
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Demand generation
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Messaging framework
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SEO, Paid Search, Paid Social
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Email nurture & drip campaigns
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Content strategy
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CRO & UX fixes
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ABM
ALIGN & ENABLE
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Marketing & sales funnel mapping
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MQL/SQL definitions & lead scoring
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Sales enablement materials (scripts, playbooks)
TRACK & IMPROVE
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KPI & analytics dashboards
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Campaign & funnel performance reviews
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Strategic recommendations & optimisations
HI, I'M YAEL
I'm a VP-level marketing leader with 18 years of experience helping founders scale ARR and build predictable growth engines.
I've held senior marketing leadership roles across global and high-growth organisations including American Express, Avalara, and Allianz Trade.
I've driven revenue growth of up to 360% YoY, supported ARR expansion from £208m to £699m, and delivered £50m+ in pipeline growth across SaaS, fintech, and financial services businesses in EMEA.
I'm known for building marketing from first principles, scaling teams from zero to 25+, and aligning demand, brand, and GTM execution tightly to commercial targets and drive real results.
REQUEST A CALL BACK
BOOK A CALL
BRANDS I HELPED GROW, THROUGH AGENCIES & DIRECT WORK
American Express, Avalara, Allianz Trade, Compare the Market, RAC, Goldmiths, Reiss, Cara & The Sky, Nespresso, Game.