Do you have a marketing strategy or a checklist?

The first time we hop on a call, I’m not going to ask about your logo.

I’m probably not even going to ask about your next event.

I’m going to ask you:

Who is your ICP, and what keeps them up at night?

Do you have paying customers? What is your average deal size?

What’s the current GTM strategy, and where is it hitting a bottleneck?

What is your current vs. target CAC? What do your pipeline conversion rates look like?

What is your ARR today, and where does it need to be by December 31st?

These questions should not feel foreign to you, they are the absolute basics. 

If you aren't asking them, you don’t have a marketing strategy - you have a checklist.