Have you ever wondered what it takes to land an Enterprise level deal in the UK?

If you are a tech founder, you know that big UK companies don't buy software the way SMEs do. They don't just click a buy button; they look for reasons to say no to protect their business.

Right now, UK enterprise buyers are more cautious than ever. If your marketing only talks about how cool your tech is, you will get stuck in a six month back and forth of "we'll think about it."

Here is how to change your marketing to actually close big deals:

➤ Market to the group, not the person - In large UK firms, an average of 10 people have to say yes before a deal is signed. Your marketing needs to speak to the IT manager’s security fears and the CFO’s budget goals at the same time.

➤ Focus on efficiency and risk reduction over new features - Large companies care more about not breaking their current system than they do about your latest update. Show them exactly how you'll help them be more efficient and handle UK regulations in your first piece of content.

➤ Help your contact sell for you - The person you talk to is rarely the decision maker. Give them simple slide decks and one page summaries they can use to explain your value to their boss in five minutes.

➤ Be where they hang out offline - Big deals in the UK are still built on trust. Use your marketing to get into the right private dinners or industry roundtables where buyers feel safe asking the real questions. 🚀

To win big UK clients, stop acting like a vendor and start acting like a consultant who makes their life easier.