Tech founders, these are the 3 levers you must pull to break the £2M barrier.

Are you familiar with the executional trap? It's why most marketing executionists fail early stage founders.

Basically, you need more than just a "marketing person." You need a strategy that’s going to take you from £2M revenue into predictable ARR.

Early-stage founders often hire a marketing freelancer to deliver tactics; social posts, Google Ads, or email blasts… thinking they just need someone to "get it done."

The problem with this approach is that you simply can’t "execute" your way out of a growth ceiling.

When you are stuck between £2M and £10M ARR, the rules change. 

Yes, you have product-market fit, but your sales cycle is getting longer, you’re burning through cash, and your board is demanding predictability.

What you actually need is a strategic intervention that aligns your Positioning (where you play) with your Revenue Engine (how you win). 

It’s the same discipline I used to help scale ARR from £208M to £699M.

A single channel tactical plan won't solve a structural revenue problem. 

You need a long term approach designed to build deep trust with your ideal customer.

I’ve mapped out the Scale Up Roadmap I use to help founders move from tactical chaos to a predictable engine.